Moxxly
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CASE STUDY

Moxxly

Since their inauguration over 20 years ago, breast pumps have remained fundamentally unchanged. Ask any mother and you’ll hear a similar refrain: the antiquated design is uncomfortable, cumbersome, and inconvenient – requiring users to carry bulky equipment, maneuver cords, and remain stationary for the device to work optimally. Moxxly, a female-founded, San Francisco-based team, is on a mission to rebuild the pumping experience from the ground up.

Moxxly is passionate about women-centered design and sought out a partner that would bring their product vision to life. They enlisted Mindtribe for help engineering their first product, a smart breast pump accessory that is easy to use, discreet, and comfortable for the user.

THE WORK

Mindtribe led the mechanical effort by brainstorming and working with Moxxly’s designers to redesign and re-engineer the bottle and flange for better functionality, user experience, and improved leak performance. Moxxly was eager to get new prototypes in the hands of their users and asked Mindtribe to rapidly develop a suite of user testable assemblies. This process enabled a consistent client feedback loop that supercharged development and supported Moxxly’s philosophy of women-centered design. Final materials were researched and selected to meet FDA approval, as well as readiness for use by a contract manufacturer.

Mindtribe was a core part of the team during product development and shrunk our development cycle by months.

— Gabrielle Guthrie, Co-Founder & Designer
THE OUTCOME

Mindtribe’s engineering led to a complete product redesign with an improved, more comfortable user experience.

YEAR

2018

CLIENT

Moxxly

SERVICES

End-to-End Development, Rapid Experiential Prototyping, Focused Engineering Support

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KEY EXPERTISE

Mechanical Engineering, Agile Project Management, Manufacturing Support

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